Built by Chefs, for Chefs, in the Heart of Copenhagen
FreshMatrix Hubal emerged from the bustling kitchens of Copenhagen's renowned culinary scene. Founded by experienced chefs and food technologists, we understand the daily challenges of running professional kitchens and have created tools that actually solve real problems.
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From Kitchen Chaos to Culinary Clarity
Our journey began in 2019 when our founder, a head chef at a Michelin-starred Copenhagen restaurant, grew frustrated with the inefficiencies of traditional recipe management. Spreadsheets, handwritten notes, and disconnected systems were costing time, money, and creative energy.
Partnering with food technology experts, we set out to create a comprehensive platform that would handle everything from initial recipe development to final cost analysis. Our goal was simple: give chefs the tools they need to focus on what they do brilliantly - creating exceptional food.
Today, FreshMatrix Hubal serves professional kitchens across Europe, from intimate bistros to large restaurant groups. We're proud to be a Danish company that understands European culinary traditions whilst embracing modern technology.
How We Develop Solutions That Actually Work
Every feature we build is tested in real kitchens by working chefs before it reaches our platform.
- 01
Kitchen Research
We spend time in professional kitchens, observing workflows and identifying pain points that technology can solve. Our team includes active chefs who understand the realities of service pressure.
- 02
Collaborative Design
Working closely with our chef partners, we design features that integrate seamlessly into existing kitchen operations without disrupting service or requiring extensive training.
- 03
Real-World Testing
Every new feature undergoes rigorous testing in live kitchen environments. We gather feedback during actual service to ensure our tools perform under pressure.
- 04
Continuous Improvement
We maintain ongoing relationships with our users, regularly updating and refining our platform based on evolving needs and industry trends.